国际商业文化 实验报告及答案 ([美]米歇尔)

实验报告配套教材：

书名：国际商业文化
作者：[美]米歇尔 许德金 导读
出版社：上海外语教育出版社

实验报告概述：

1. Introduction: Cross-cultural marketing is really, first and foremost, about cross-cultural communication. We live in different countries, with different cultures and customs among different countries. Along with the development of transportation and communication, all the countries from the word get closer and closer. So the first and the most important point on, cross cultural marketing is cross cultural communication. It is clear that communication is the fundamental toot of modern marketing. It is very important to learn how to communicate with the consumer and build global market.